BlueBet Privacy Policy: Data & Security

BlueBet Privacy Policy: How We Collect, Use and Protect Personal Information

We take the privacy and security of personal information seriously. Following the combination of BlueBet and betr, our wagering experience operates through the current betr platform, owned and licensed by betr Entertainment Aus Pty Ltd (ABN 42 607 521 835). Our handling of personal information is governed by the Privacy Act 1988 (Cth), including the Australian Privacy Principles. The current Privacy Policy is dated 7 July 2026 and applies to information collected through our wagering accounts, websites, mobile services and applications.

Existing BlueBet account information was transferred as part of the move to the current platform. This included account details, responsible gambling settings, deposit limits and marketing preferences. Existing BlueBet transaction history also remains available through the Transactions section of the current website.

Personal Information We May Collect

We collect information required to establish and manage wagering accounts, provide our services, process transactions, verify identity and meet applicable regulatory requirements. The precise information collected depends on how a customer interacts with our services.

• • Identity information: name, date of birth, gender, photographs or images and additional information obtained during verification procedures.


• • Contact information: home address, telephone number and email address.


• • Financial information: bank account and card details, information about financial circumstances and, where required, information concerning source of income or wealth.


• • Betting information: wagering activity and associated behavioural data. 】


• • Technical information: IP address, location data and information generated when our website or applications are used.


• • Communication records: information from our communications and dealings with customers, including interactions by email, telephone, text or live chat.


• • Preferences and feedback: personally submitted preferences and information supplied through surveys, customer feedback or competitions.

How BlueBet Information Is Collected

We may collect personal information directly when an account is created or updated, when a bet is placed or when a customer communicates with us. Information can also be generated through use of our website, mobile services, applications, online content and advertising. Where appropriate, information can come from publicly available sources or third parties such as banks, payment providers and regulators.

Certain information is required to satisfy legal and regulatory obligations, including customer identity verification and applicable anti-money laundering obligations. If information necessary to provide or lawfully operate a service is not supplied, we may be unable to provide the relevant product or functionality.

How We Use Personal Information

• • Account administration: to create, maintain and manage accounts and provide requested wagering services.


• • Identity verification: to identify customers and complete required verification procedures.


• • Personalisation: to upgrade, enhance and personalise our website and services where appropriate.


• • Security: to help protect accounts and support the secure and proper operation of our websites and applications.


• • Legal compliance: to meet legal obligations, enforce agreements, resolve disputes and assist with lawful investigations where required.


• • Records: to maintain and update information associated with our customers and services.


• • Communications: to contact customers about account registration, verification, administration and, subject to applicable preferences, marketing communications.

BlueBet Privacy Information at a Glance

Privacy Area	Information	Main Purpose
Identity	Name, date of birth, images and veri­fication details	Account identification and regulatory compliance
Contact Details	Address, email and telephone number	Account administration and communications
Financial Data	Bank, card and relevant financial information	Payments, withdrawals and compliance
Betting Data	Wagering activity and behavioural information	Operating and monitoring wagering services
Technical Data	IP address, location and usage information	Security, functionality and service improvement

Sharing Personal Information

We may disclose personal information when this is necessary to operate our services, fulfil contractual or regulatory obligations, protect the integrity of wagering activities or comply with the law. Recipients can include contractors, payment providers, identity verification providers, hosting and IT providers, professional advisers, regulators, government authorities, law enforcement agencies, relevant racing or sports controlling bodies and related corporate entities.

Information may also need to be transferred as part of a merger, corporate reorganisation or sale of some or all business assets. Where information is provided to a third party, we use reasonable endeavours to ensure appropriate protection through contractual arrangements and in accordance with applicable privacy requirements. Our employees are required to maintain the confidentiality of customers' details and wagering habits.

Cookies and Online Information

Our website may use cookies to collect information about how our online services are used. Cookies can record information about pages viewed and can help authenticate an account holder after login. Server logs may also record information such as domain name, IP address and visited pages for purposes including security and the resolution of technical problems or disputes. We may also use third parties that employ cookies or similar technologies to measure advertising effectiveness.

Marketing Preferences

We may use personal information for communications about our products, services and relevant promotional activities. Communications can be delivered by email, SMS, telephone, in-app notification or mail. Customers can change marketing preferences through the account settings or contact us to request an opt-out. Commercial electronic marketing messages include a method for unsubscribing.

Our migration from BlueBet retained existing marketing preferences, and these preferences can still be changed through the current account. Operational communications relating to account opening, servicing, management and administration may continue regardless of direct marketing preferences when they are required to manage the account.

Data Security

We take reasonable steps to protect personal information against misuse, loss, unauthorised access, modification and disclosure. At the same time, transmission of information over the internet cannot be guaranteed to be completely secure. Customers should protect their login credentials, log out after finishing a session and take particular care when using shared computers or devices.

Accessing and Correcting Personal Information

We take reasonable steps to keep personal information accurate, complete and current. Certain account details can be updated through the My Details area after login, while transaction information can be accessed through the account. Customers can also request correction where information held about them is inaccurate, incomplete or no longer current.

Access to personal information may be restricted in circumstances permitted by the Australian Privacy Principles, including where disclosure could have an unreasonable impact on another person's privacy. Where an access request is refused on an applicable ground, we provide written information about the refusal, reasons and relevant complaint mechanisms.

Data Retention and Privacy Policy Updates

We may update our Privacy Policy as our practices and obligations change. Updated terms take effect when published through the current platform. When personal information is no longer required for a purpose permitted under the Australian Privacy Principles, including applicable legal or operational obligations, we take reasonable steps to destroy it or permanently de-identify it.

BlueBet Privacy Questions and Complaints

Questions, requests for access or correction, and complaints concerning the handling of personal information can be directed to our Privacy Officer. The current Privacy Policy identifies the Compliance Manager at betr Entertainment Aus Pty Ltd as the privacy contact and lists [email protected] for privacy matters. Customer Service is available on 1800 002 387.

Our privacy framework is designed to support transparent management of identity, financial, betting, account and technical information throughout the wagering experience. It should be read together with the applicable account terms and betting rules, while the latest published Privacy Policy remains the authoritative source for our current privacy practices.