BlueBet Australia: Sports Betting & Racing

What Happened to BlueBet and Is It Now betr?

BlueBet was established as an Australian wagering business with a strong focus on sports and racing. Over the years, we built our offering around popular sporting competitions, Australian racing and a straightforward digital betting experience. The biggest change in the BlueBet story came through the merger with betr, which led to a new direction for the combined wagering business.

Following the merger, BlueBet announced in August 2024 that its Australian consumer-facing operations would adopt the betr name and branding. The change was more than a simple visual refresh. Customers, technology and wagering operations were brought together under a single consumer brand, with the betr customer database migrating to BlueBet's proprietary technology platform.

What Happened to BlueBet?

• • Merger with betr: BlueBet and betr combined their Australian wagering businesses, bringing their customers, technology and operations together.


• • Consumer brand changed: In August 2024, BlueBet confirmed that its Australian consumer-facing operations would adopt the betr brand.


• • BlueBet technology remained important: The combined customer base was moved onto BlueBet's proprietary wagering technology platform.


• • BlueBet customers moved to betr: The transition created a single consumer-facing wagering brand rather than maintaining separate BlueBet and betr experiences.

For customers, this means BlueBet should no longer be viewed as a separate Australian consumer betting brand in 2026. The wagering experience that developed from BlueBet now sits within betr, with the combined business retaining important elements of BlueBet's original technology and operational foundations.

BlueBet vs betr in 2026

Is BlueBet Now betr?

In practical terms, yes. The BlueBet name was replaced by betr for Australian consumer-facing wagering operations following the merger and subsequent brand transition. Rather than maintaining two competing brands, the combined business consolidated customers around betr while relying on BlueBet's established wagering technology.

The corporate structure has also evolved since the original rebrand. The company's FY2025 annual report identifies betr Entertainment Limited as formerly known as BlueBet Holdings Ltd, confirming that the transition extended beyond the customer-facing brand. In 2026, betr describes itself as a digital wagering operator focused on the Australian market, while its own company history directly traces the business back to BlueBet.

What This Means for BlueBet Customers

• • The familiar BlueBet consumer brand has transitioned to betr.


• • Sports and racing remain central parts of the wagering experience.


• • BlueBet's proprietary technology became the foundation for the combined platform.


• • The current betr platform provides the relevant destination for the wagering service that evolved from BlueBet.

Overall, BlueBet has not simply disappeared without a successor. Its merger with betr resulted in the creation of a unified wagering operation, with betr becoming the customer-facing identity while BlueBet's technology and experience continued to play an important role behind the platform. For anyone researching BlueBet in 2026, understanding this transition provides the clearest picture: the name has changed, but much of the BlueBet story continues through betr.

What BlueBet Looks Like and How It Works Today

BlueBet today looks quite different from the original standalone betting platform. The BlueBet customer experience has moved to betr, so we now access the wagering service through the betr website and mobile apps rather than a separate BlueBet interface. The transition brought existing BlueBet accounts, balances and betting activity into the combined platform while retaining BlueBet technology behind the new experience.

The current interface is built around quick access to racing and sports betting. From the main platform, we can move between upcoming races, popular sports, live sports and other betting markets. Racing has a particularly prominent position, with dedicated sections for thoroughbreds, greyhounds and harness racing, while the sports offering covers competitions across AFL, NRL, basketball, soccer and other popular categories.

How the Current BlueBet Experience Works

• • BlueBet is now accessed through betr: the original customer-facing BlueBet experience has been incorporated into the betr website and app.


• • One account experience: existing BlueBet account information was transferred as part of the transition, including relevant account details, balances and responsible gambling settings.


• • Sports and racing: we can browse markets covering horse racing, greyhounds, AFL, NRL, basketball, soccer and a broader selection of sporting events.


• • Multi betting: the current platform includes options such as Same Game Multi, giving us a way to combine eligible selections within an event.


• • Mobile access: the betting platform is available through the website as well as dedicated iPhone and Android apps.

BlueBet Platform Today

Sports and Racing on the Current Platform

The current wagering experience continues the strong sports and racing focus associated with BlueBet. Racing pages make it easy for us to check upcoming events and move between Australian and international horse racing, greyhounds and harness racing. The sports section provides access to major competitions and markets across AFL, NRL, basketball, soccer and other sports.

There are also features designed to make browsing larger selections of markets more manageable. Same Game Multi provides additional flexibility for eligible sports events, while racing customers can use features such as Blackbook to follow selected horses. Racing.com vision is also integrated into the current experience for live Victorian and South Australian thoroughbred racing coverage.

What Happened to the BlueBet App?

The former BlueBet app was incorporated into the betr transition rather than continuing as a separate product. During the migration, the BlueBet app was updated with the new betr look and feel. Existing pending bets and eligible cash and bonus balances were carried across as part of the account transition, allowing the wagering experience to continue within the new platform.

Today, the service is available through the betr website and dedicated mobile apps. This means that when we talk about using BlueBet now, we are essentially talking about the wagering experience that evolved from BlueBet and now operates with betr branding. The interface has changed, but sports betting, racing markets and BlueBet's underlying technological foundations remain central to the current platform.